WHY SHOULD YOU HAVE
A PODCAST IN 2023?
The podcast industry has experienced significant growth in recent years. The number of podcast listeners has grown tremendously over the last four years. As of 2023, there are 464.7 million podcast listeners globally compared to 274.8 million in 2019. Statistics say the United States has close to 100 million active listeners, the highest in the world. Being the fastest growing industry, podcasting has several ways of monetization like sponsors, partnerships, and advertisement. That being said, the podcasting industry will be worth $4 Billion dollars by 2024.
Are you still not convinced why you should create your a podcast for you or your business? Fine — Here are other reasons why you SHOULD have a podcast in 2023! Here are a few reasons why creating your own podcast is a great idea for you and your business
Reach a large audience
Podcasts are growing in popularity, with millions of people listening to them regularly. By creating a podcast, you can reach a wider audience than you might through other means, such as blogging or social media.
Build authority and trust
Podcasts are a great way to showcase your expertise and establish yourself as an authority in your industry. By consistently producing high-quality content, you can build trust with your audience and gain credibility.
Increase brand awareness
Podcasts can help to increase awareness of your brand and bring more visibility to your business. By promoting your podcast on social media and other channels, you can reach new audiences and generate more interest in your brand.
Build a community
Podcasts can help to build a community of like-minded individuals who share your interests or values. By engaging with your listeners and creating a space for discussion, you can foster a sense of community and loyalty around your brand.
Monetize your content
There are several ways to monetize a podcast, such as through sponsorships, advertising, or merchandise sales. If you have a large and engaged audience, you can potentially generate a significant income from your podcast.
Repurposing content
Repurposing your podcast episodes into other platforms can help you reach a wider audience and extend the life of your content. With only one podcast episode you would be able to take snippets of your podcast episodes and turn them into short, engaging videos or social media posts. This can help you promote your podcast on social media and reach a wider audience. In addition to that, you can turn the topics covered in your podcast episodes into blog posts. This can help you attract new readers and improve your search engine optimization. By being creative and strategic with your repurposing efforts, you can attract new listeners and build a strong, loyal following over time.
The mic is getting hot! We know it can be an overwhelming process and that is why we, at Pod Media Lab, can help you get started on your podcasting journey by making your idea and turning it into reality. From production to distribution, we take care of it all. Don’t let your idea and your story go down the drain. Contact us today and let us know how we can help you elevate your message.🎙️🔥